Premium taco shells

Premium taco shells

Have you ever spent an overwhelming amount of time and resources designing something that a client or user discards in a matter of seconds? I’ve seen it happen far many times. It is never pleasant, always frustrating, yet often preventable. Designing a product without continual validation is like walking blindfolded over a plank into a…

Food party up in here

Food party up in here

Northwestern University found that “the practice of low-fidelity prototyping… led to reframing failure as an opportunity for learning, fostering a sense of forward progress, and strengthening beliefs about creative ability.” The study concluded that building low-fidelity prototyping affects not only the final product, but our level of engagement with the design process itself. Have you…

The Miracle of SPA

The Miracle of SPA

In a 2012 study of the psychological experience of prototyping, researchers at Stanford and Northwestern University found that “the practice of low-fidelity prototyping… led to reframing failure as an opportunity for learning, fostering a sense of forward progress, and strengthening beliefs about creative ability.” The study concluded that building low-fidelity prototyping affects not only the…

Historical site of Yore

Historical site of Yore

On the other hand, perfection can also haunt some of us to the point of inaction. While some are too quick to act and end up wasting resources, others are completely paralyzed by the “excessive” amount of work behind building something new. There’s just “so much to get done” before delivering the product to the…